Ford was working hard to position the blown Bird as a halo model to attract the attention of discerning shoppers eyeing imports. Much attention was lavished on the Thunderbird Turbo. Audi’s designs today face the same problem: even enthusiasts can miss the newest models… consumer, the looks were probably not noticeable as a major refresh. While the 1987 T-Bird was fresh and attractive, the style was not shockingly different. One of the challenges with re-skinning an aerodynamic design is freshening the looks without adding clutter. While far short of the cost of a new platform, this was still a significant expenditure for a car at the late stage of its life cycle. The quarter billion that FoMoCo spent on the Thunderbird refresh was significant, equating to $550 million in today’s dollars. How well did Ford do? Have a look at Car and Driver’s extended preview drive report from October 1987. The T-Bird received a thorough restyle along with significantly reworked suspension components–in essence a thorough overhaul of an existing platform. (first posted ) One of the bigger introductions from a domestic brand for 1987 was the revamped Ford Thunderbird.
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